NJ S4463

Prohibits developers or deployers of artificial intelligence systems in New Jersey from advertising or representing that their AI systems are or can act as licensed mental health professionals

Violations constitute unlawful practice under the Consumer Fraud Act, punishable by up to $10,000 for a first offense and up to $20,000 for subsequent offenses

Licensed mental health professionals covered include those regulated by boards overseeing psychologists, psychiatrists, social workers, marriage and family therapists, professional counselors, nurses, and creative arts therapists

Violators may also face cease and desist orders, punitive damages, and treble damages plus costs awarded to injured parties

Takes effect on the first day of the sixth month following enactment