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NJ A1922
Bill
Status
1/13/2026
Primary Sponsor
Annette Quijano
Click for details
AI Summary
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Advertisements featuring "Buy One, Get One Free," "Two-For-One," or similar contingent purchase offers must disclose the usual and customary single-item price of the merchandise
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Violations constitute an unlawful practice under New Jersey's consumer fraud act (P.L.1960, c.39)
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First offense penalties up to $10,000; subsequent offenses up to $20,000
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Additional enforcement remedies include cease and desist orders from the Attorney General, punitive damages, and treble damages plus costs for injured consumers
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The bill aims to discourage businesses from artificially inflating sale prices on promotional merchandise offers
Legislative Description
Requires disclosure of usual and customary price for merchandise offered in certain advertisements.
Consumer Affairs
Last Action
Introduced, Referred to Assembly Consumer Affairs Committee
1/13/2026