NJ A2739

Prohibits social media platforms from using designs, algorithms, or features that could cause users under 18 to develop eating disorders, including promoting diet products

Platforms can avoid liability by conducting quarterly internal audits and annual third-party audits of their practices, and correcting identified problems within 30 days

Exempts platforms majority-controlled by entities with less than $100 million in annual gross revenue from compliance requirements

Excludes user-generated content, third-party content passively displayed, and content protected by Section 230 or First Amendment from platform liability

Violations carry civil penalties up to $250,000 per violation, enforceable in Superior Court or municipal court