NJ A3585

Prohibits distributing or soliciting "deepfake" audio, video, or visual media within 90 days of an election when intended to deceive voters about a candidate, public question, or the election itself.

First offense is a fourth-degree crime punishable by up to 18 months imprisonment and/or a $10,000 fine; second or subsequent offenses are third-degree crimes with 3-5 years imprisonment and/or a $15,000 fine.

Registered voters may seek injunctive relief to stop distribution of prohibited deepfakes, and candidates depicted in such media may sue for damages plus attorney's fees.

Exempts content that includes a disclaimer stating "This work contains manipulated images or sound," as well as satire, parody, news reporting, teaching, and research that is clearly identified as manipulated.

Does not apply to internet platforms, cloud providers, AI developers, broadcasters, or advertising channels whose role is limited to selling ad time/space or who are federally prohibited from censoring content.