NJ A3989

Prohibits the sale, licensing, or provision of algorithmic software that uses non-public competitor data to set, recommend, or advise on residential rent prices or occupancy rates in New Jersey

Bans landlords from using such algorithmic devices when setting rents, with each month and each dwelling unit constituting a separate violation

Classifies violations as per se antitrust violations under the New Jersey Antitrust Act, carrying penalties including up to $100,000 or $500 per day, potential second or third degree criminal charges, and treble damages with a $1,000 minimum

Exempts reports published by trade associations using aggregated anonymous data and tools used to establish affordable housing rent limits in accordance with government guidelines

Takes effect on the first day of the second month following enactment