NJ A4086

Prohibits service providers from advertising products as "free" if they charge return/restocking fees, include product costs in cancellation fees, or embed product costs in regular service bills.

Requires providers to clearly disclose the "ultimate cost" of products at point of sale, defined as the total of all payments including shipping, activation, cancellation, return, and restocking fees.

Mandates disclosure of whether products were offered free or at reduced rates, retail value, any provider subsidies, and formulas used to calculate cancellation fees.

Excludes Internet service providers from the requirements; applies to membership, subscription, and technology service providers.

Violations constitute unlawful practices under New Jersey's consumer fraud act, punishable by up to $10,000 for first offenses and $20,000 for subsequent offenses, plus potential punitive and treble damages.