NJ A4523

Prohibits retail food stores and third-party grocery delivery platforms from using "surveillance-based price setting," which involves charging different consumers different prices for the same product based on data collected through sensors, cameras, device tracking, biometric monitoring, or other electronic surveillance technology.

Bans electronic shelving labels (E-paper displays) in retail food stores, requiring instead non-digital price tags that display product identity, brand name, quantity, total sale price, and price per unit.

Exempts from the surveillance pricing ban: price differences based on reasonable delivery costs, discounts for defined groups (teachers, veterans, seniors, students, active military), and loyalty program discounts—provided eligibility criteria are disclosed and applied uniformly.

Allows both the Attorney General and individual consumers to bring civil actions for violations, with damages of actual monetary loss or $3,000 per violation (whichever is greater), and up to treble damages for willful violations, plus attorney's fees for prevailing plaintiffs.

Takes effect seven months after enactment, with additional consumer fraud penalties of up to $10,000 for first offenses and $20,000 for subsequent violations.