NJ A455

Subscription service providers must allow consumers to cancel using the same method they used to sign up (in person, phone, mail, email, or online), expanding protections beyond the current law that only covers health clubs.

Online cancellation options must include a prominently placed direct link or button on the provider's website or app, or a pre-formatted termination email requiring no additional information from the consumer.

Providers using negative option features (where consumer silence equals acceptance) must obtain express informed consent before initial charges, clearly disclose material terms before collecting billing information, and provide a simple cancellation mechanism.

Services regulated by the Board of Public Utilities, FCC, FERC, Department of Banking and Insurance, or Division of Consumer Affairs are exempt from these requirements.

Violations constitute unlawful practices under New Jersey's consumer fraud act, with penalties up to $10,000 for first offenses and $20,000 for subsequent offenses, enforceable only by the Attorney General or Division of Consumer Affairs (no private right of action).