NJ A886

Requires plaintiffs in Consumer Fraud Act cases to prove they acted as a reasonable consumer would, that the unlawful practice would cause a reasonable person to act similarly, and that they suffered actual damages with objective, calculable evidence.

Allows courts to dismiss claims as a matter of law if the alleged unlawful practice would not mislead a reasonable consumer.

Limits attorneys' fees to bear a reasonable relationship to the monetary judgment amount; for equitable relief cases, fees must be based on time reasonably expended.

Applies retroactively to all actions and proceedings that have accrued, are pending, or are filed on or before the enactment date.

Sponsored by Assemblyman Gerry Scharfenberger and Assemblywoman Victoria Flynn (District 13, Monmouth County) for the 2026 legislative session.