NJ S161

New Jersey Motor Vehicle Commission (MVC) may contract with a private vendor selected through competitive sealed proposals for marketing and selling personalized, courtesy, and special license plates, including plates available through public auction.

Contracts must be at least five years in duration, commencing upon public advertisement of the program, and may be renewed for up to two additional five-year terms.

MVC must recover all implementation costs, and may require the vendor to reimburse up to one-half of anticipated contract costs in advance, plus costs for introducing new plate types.

MVC may establish new fees and multi-year registration terms for vendor-marketed plates, with fees required to cover all direct, indirect, and administrative costs; excess revenue goes to the General Fund.

MVC retains ownership of all approved plate designs and color combinations, and may cancel any plate or discontinue designs if determined to be in the best interest of the state or motoring public.