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NJ S2126
Bill
Status
1/13/2026
Primary Sponsor
Paul Moriarty
Click for details
AI Summary
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Advertisements offering "Buy One, Get One Free" or "Two-For-One" deals must disclose the usual and customary single-item price of the merchandise
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Applies to any offer where merchandise is sold at reduced or no cost contingent on purchasing other merchandise
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Violations constitute an unlawful practice under New Jersey's consumer fraud act (P.L.1960, c.39)
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Penalties include up to $10,000 for a first offense and up to $20,000 for subsequent offenses, plus potential cease and desist orders, punitive damages, and treble damages
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Sponsored by Senator Paul D. Moriarty (District 4) and pre-filed for introduction in the 2026 legislative session
Legislative Description
Requires disclosure of usual and customary price for merchandise offered in certain advertisements.
Commerce
Last Action
Introduced in the Senate, Referred to Senate Commerce Committee
1/13/2026