NJ S2131

Retail stores offering digital coupons must provide in-store alternatives allowing customers to obtain the same discount, such as paper coupons, electronic kiosks, or point-of-sale price adjustments upon request

Digital coupons are defined as store coupons, rebates, or similar discounts obtainable only through personal devices (computers, smartphones, tablets) and redeemable at physical store locations

Violations carry civil penalties of up to $250 for a first offense and up to $500 for subsequent offenses, enforced by the Director of the Division of Consumer Affairs

The bill takes effect 12 months after enactment, with the Division of Consumer Affairs authorized to adopt implementing rules and regulations