NJ S2175

Social media companies with at least 5 million account holders worldwide must provide New Jersey residents a 24-hour toll-free telephone number to report fraudulent account activity, including unauthorized access, to a live customer service representative

Companies must publish the toll-free number and its purpose on email security notifications sent to NJ account holders and prominently on the platform's homepage or help page

Violations constitute unlawful practices under New Jersey's Consumer Fraud Act, with penalties up to $10,000 for first offenses and $20,000 for subsequent offenses

The Attorney General may issue cease and desist orders, and injured parties may receive treble damages, punitive damages, and costs

The law applies to platforms designed to facilitate social interactions where users create accounts and share content, but excludes email services, direct messaging, financial transaction platforms, and news/entertainment sites with incidental chat features