NJ S2356

Division of Gaming Enforcement must conduct a 12-month study on the effectiveness of words, phrases, font sizes, placement, and formatting in gambling advertisements for deterring irresponsible gambling and encouraging responsible gambling tools.

Following the study, the division must develop 3-10 key phrases to be required in all casino and sports betting advertisements, in addition to the existing "1-800 GAMBLER" helpline message.

Gambling advertisements and promotions must be prevented from placement near schools, college campuses, or on media predominantly targeting underage persons or self-excluded gamblers.

The bill removes the requirement for "Bet with your head, not over it" language on billboards and signs, replacing it with study-informed messaging requirements.

All print, billboard, sign, online, radio, television, and broadcast gambling advertisements must include responsible gambling messaging as determined by the division's study findings.