NJ S2859

Online program managers providing marketing services for colleges and universities must self-identify as third-party entities separate from the institution at the beginning of any communication with prospective students.

Digital and print advertising from online program managers must include clear disclosure of the relationship between the manager and the educational institution.

"Online program manager" is defined as an entity contracted exclusively for online degree/certificate program delivery that provides services such as marketing, recruiting, admissions, instruction, student support, technology, or curriculum development in exchange for compensation.

Violations constitute unlawful practices under New Jersey's Consumer Fraud Act (P.L.1960, c.39), subjecting violators to all available remedies and penalties under that law.

The bill takes effect 30 days after enactment and applies to both traditional institutions of higher education and proprietary degree-granting institutions.