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NJ S3287
Bill
Status
2/2/2026
Primary Sponsor
Kristin Corrado
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AI Summary
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Directs the Division of Travel and Tourism in the Department of State to develop an annual marketing and advertising campaign promoting interscholastic and collegiate athletics in New Jersey.
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Campaign must encourage youth participation in school sports, emphasize physical, mental, social, and educational benefits of athletics, and promote attendance at games and tournaments.
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Appropriates $250,000 from the General Fund to implement the campaign.
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Campaign must comply with the New Jersey Fair Play Act, federal name/image/likeness laws, and rules of the NJ State Interscholastic Athletic Association and NCAA.
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Legislative findings cite New Jersey's sports history, including hosting the first organized baseball game (1845), first intercollegiate football game (1869), Super Bowl, Stanley Cup Finals, and the upcoming 2026 FIFA World Cup Finals.
Legislative Description
Requires Division of Travel and Tourism to establish marketing and advertising campaign to promote athletics; appropriates $250,000.
State Government, Wagering, Tourism & Historic Preservation
Last Action
Introduced in the Senate, Referred to Senate State Government, Wagering, Tourism & Historic Preservation Committee
2/2/2026