NJ S3413

Establishes the "New Jersey Kids Code Act" requiring online services likely accessed by minors to implement age-appropriate design standards and configure default privacy settings to the highest protection level for users under 18

Prohibits covered online service providers from displaying minors' accounts, media, or locations to adult users unless the minor expressly opts in, and blocks direct messaging between minors and adults by default

Bans "covered design features" that increase engagement for minors, including infinite scroll, auto-playing media, gamification elements like streaks and badges, quantified engagement metrics (likes/views), and certain notification practices

Applies to businesses with gross revenue exceeding $25 million or those processing personal data of at least 50,000 consumers/households, with revenue threshold adjustments every two years starting January 2029

Expands the definition of "sensitive data" under existing state privacy law to include Social Security numbers, driver's license numbers, passport numbers, and state identification card numbers