NJ S3612

Prohibits business entities from using personalized algorithmic pricing, surveillance pricing, or any pricing strategy that sets or varies prices based on a consumer's personal data, biometric data, genetic information, or protected class data

Defines "surveillance pricing" as customized pricing based on data collected through electronic surveillance including sensors, cameras, device tracking, and biometric monitoring

Violations constitute unlawful practice under New Jersey's consumer fraud act, punishable by up to $10,000 for first offense and $20,000 for subsequent offenses, plus potential cease and desist orders, punitive damages, and treble damages

Exempts discounts, promotional prices, and loyalty program benefits from the prohibition

Takes effect on the first day of the seventh month following enactment, with the Director of the Division of Consumer Affairs authorized to adopt implementing regulations