NJ S3732

Prohibits retail food stores and third-party grocery delivery platforms from using dynamic pricing, surveillance pricing, or personalized algorithmic pricing when selling groceries to consumers in New Jersey

Dynamic pricing includes AI or algorithm-driven price fluctuations in real-time, while surveillance pricing uses data from cameras, sensors, biometric monitoring, or device tracking to set customized prices for individuals

Exempts promotional pricing offers, loyalty program benefits, and discounts based on purchase history from the prohibition

Violations constitute unlawful practices under New Jersey's consumer fraud act, with penalties up to $10,000 for first offense and $20,000 for subsequent offenses, plus potential treble damages

Creates the "Grocery Pricing Fairness Fund" in the Department of Treasury, funded by collected penalties, with proceeds distributed to community food pantries exclusively for purchasing food