NJ S3952

Prohibits retail food stores with more than 50 employees from using surveillance-based price discrimination, dynamic pricing, or personalized pricing that modifies grocery prices based on consumer behavior, personal data, or algorithmic willingness-to-pay calculations.

Bans electronic shelf label systems in retail food stores 15,000 square feet or larger for four years after enactment.

Requires retail food stores to clearly and conspicuously post sale prices; loyalty programs are permitted only if collected personal information is not used to modify individual pricing.

Violations constitute unlawful practices under New Jersey's consumer fraud act, carrying penalties up to $10,000 for first offenses and $20,000 for subsequent offenses, plus potential treble damages.

Directs the Division of Consumer Affairs to complete a study within 12 months on electronic shelf label systems' impact on pricing transparency and employee job security; takes effect seven months after enactment.