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NJ S4019
Bill
Status
3/19/2026
Primary Sponsor
Joseph Vitale
Click for details
AI Summary
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Prohibits targeted advertisements promoting vapor products (e-cigarettes, vape pens, e-cigars, e-hookahs) to individuals under 21 years of age on social media platforms in New Jersey
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Defines vapor products broadly to include any device delivering aerosolized or vaporized substances, components, accessories, and vaporizable substances regardless of nicotine content
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Excludes FDA-approved drugs and devices from the vapor product definition
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Establishes civil penalties up to $250,000 per violation, enforceable through summary proceedings in Superior Court or municipal court
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Defines social media platforms as internet-based services allowing users to create profiles, connect with others, and post content viewable by other users, excluding internal business communication tools and standalone email/messaging services
Legislative Description
Prohibits targeted advertisements that promote vapor products or use of vapor products to individuals under the age of 21 on social media platforms.
Health, Human Services and Senior Citizens
Last Action
Introduced in the Senate, Referred to Senate Health, Human Services and Senior Citizens Committee
3/19/2026