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NJ S4044
Bill
Status
3/23/2026
Primary Sponsor
Jon Bramnick
Click for details
AI Summary
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Commercial electronic mail senders in New Jersey must include a clear, conspicuous, and functional unsubscribe mechanism (button or hyperlink) in every marketing email
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Recipients can only be required to activate the unsubscribe mechanism to opt out; senders cannot require recipients to provide their email address to unsubscribe
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Violations constitute unlawful practices under New Jersey's consumer fraud act, punishable by up to $10,000 for first offenses and up to $20,000 for subsequent offenses
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The Attorney General may issue cease and desist orders, and violations can result in punitive damages and treble damages awarded to injured parties
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Takes effect 90 days after enactment
Legislative Description
Requires sender of commercial electronic mail message to include unsubscribe mechanism in message.
Commerce
Last Action
Introduced in the Senate, Referred to Senate Commerce Committee
3/23/2026