NM HB214

Establishes consumer rights to access, correct, delete, and obtain copies of personal data held by data controllers, and to opt out of targeted advertising, data sales, and profiling that produces legal or significant effects

Applies to businesses that process personal data of at least 35,000 New Mexico consumers annually, or 10,000 consumers while deriving more than 20% of gross revenue from data sales

Prohibits use of geofencing within 1,750 feet of mental health or reproductive health facilities to collect personal data, and requires consent before selling consumer health data

Imposes enhanced protections for minors under 18, including restrictions on targeted advertising, data sales, profiling, and system design features that increase usage time, with parental consent required for children under 13

Authorizes attorney general enforcement with civil penalties up to $10,000 per violation, requires 30-day cure period before action, and provides no private right of action