NY S02357

Creates new Education Law Section 3212-b governing release of student personally identifiable information by school districts, effective July 1, 2011

Requires schools to provide parents written notice within the first week of each school year describing disclosure procedures and obtain affirmative consent before releasing personally identifiable information (name, photo, age, address, telephone, email) to third parties

Allows schools to disclose directory information (name, photo, grade level, sports participation, honors) only to school newspapers, yearbooks, honor rolls, and parent-teacher organizations, with 30-day opt-out period for parents

Prohibits schools from disclosing student information for any commercial or for-profit purposes, including marketing, selling lists, or creating consumer profiles, even with parental consent

Exempts administrative use by school employees and government agencies, the military, institutions of higher education, and other entities with appropriate need for the information