NY S03021

Requires retailers to obtain a license from the Department of Consumer Affairs (in NYC) or appropriate local licensing authority before conducting, advertising, or publishing notice of a doorbuster sale.

Defines "doorbuster sale" as a substantially discounted sale for limited time featuring deeply reduced prices on select items, limited quantities to attract large crowds, or promotional language like "Black Friday" or "Doorbuster" that encourages customers to wait in line before opening.

Mandates retailers file applications at least 60 days before the sale with a $100 fee, including detailed information such as floor plans, crowd control plans specifying store capacity, expected attendance, entrance personnel, and queuing procedures.

Requires all store personnel to receive crowd control and safety training certified by a licensed security guard, and establishes store policies including secured waiting areas, first-come-first-served or lottery systems for limited items, and restricted areas for inventory distribution.

Imposes civil and criminal penalties of at least $5,000 for first violations and $10,000 for subsequent violations, with the Department of Consumer Affairs (NYC) or local licensing authority authorized to conduct hearings and assess penalties.