NY A09403

Establishes a New York State Physical Fitness and Activity Education Campaign under the administration of the Department of Health Commissioner to promote physical fitness through public education and outreach.

Campaign will focus on increasing public awareness through social and mass media including internet, television, radio, and print advertising.

Campaign will recruit professional athletes, fitness experts, and celebrity advocates from media, music, and entertainment to serve as public ambassadors.

Targets statewide promotion of physical fitness and activity for seniors, youth, and other high-risk populations.

Allows the Commissioner to distribute funds for the campaign without requiring a competitive bid or request for proposal process.