NY S00954

Requires retailers to obtain a license from the appropriate licensing authority before conducting or advertising doorbuster sales, defined as discounted sales for limited time featuring reduced prices, limited quantities, or promotional language like "Black Friday" or "Doorbuster"

Mandates applications be filed at least 60 days prior to the sale with a $100 fee and must include detailed information such as applicant identity, sale location and timing, floor plans, and comprehensive crowd control plans designed to ensure public safety

Licensing authority must issue license within 48 hours of application (excluding weekends and holidays) if the crowd control plan is deemed adequate to protect public safety

Requires retailers to ensure personnel receive training from licensed security guards on crowd control and safety, and establish policies including secured waiting areas, first-come-first-served or lottery systems for limited items, and restricted areas for special items

Establishes violations punishable by fines of not less than $5,000 for first offense and $10,000 for subsequent violations, with civil penalties and hearing authority under the administrative tribunal