NY A10013

Requires motor fuel retailers offering different prices for the same fuel grade to display a street sign at least 6 feet high, 4 feet wide, and 8 feet off the ground showing the higher price, located within 10 feet of the business entrance.

Mandates signs be clearly visible from all streets and highway access points to the business, with text in heavy typeface and contrasting colors, with letter height not exceeding twice the width.

Exempts discounts or price reductions not available to the general public, including loyalty programs and promotional pricing.

Establishes civil penalties of up to $500 for first offense, $1,000 for second offense, and up to $10,000 for third or subsequent violations, enforced by municipal consumer affairs offices or county weights and measures directors.

Allows municipalities with existing substantially conforming local laws to continue enforcement and permits exemptions for scenic or historic preservation areas with commissioner approval.