NY S01997

Adds definitions to Public Health Law for "individual identifying information" (information identifying or tending to identify a patient) and "marketing" (advertising, promotion, or activities intended to influence business volume, sales, or market share).

Prohibits ambulance services and advanced life support first response services from disclosing, selling, transferring, or exchanging patient identifying information for marketing purposes.

Permits disclosure of patient information only to: the patient or authorized representative, healthcare providers treating the patient, government health/law enforcement agencies, court-authorized recipients, health plans/insurers for payment, and persons authorized by law.

Allows aggregated patient data by zip code, geographic region, or medical specialty for marketing purposes if it contains no individual identifying information.

Authorizes the Attorney General to enforce the law and requires implementation within 180 days of the bill becoming law, with the Health Commissioner authorized to promulgate necessary regulations immediately.