NY S03832

Creates a "Grown in New York" promotional campaign administered by the Department of Agriculture and Markets to increase awareness and consumption of locally grown and produced foods and related products.

Establishes eligibility requirements for products to use the "Grown in New York" certification mark, requiring that products have an agricultural origin with at least 75 percent of components grown or harvested in New York or its surface or coastal waters.

Requires development of a "Grown in New York" logo as the official state emblem, along with marketing materials including a website, newsletters, social media, and educational programs about the benefits of buying locally grown goods.

Mandates that program participants execute a licensing agreement acknowledging the state's ownership of the certification mark, maintain compliance records, and indemnify the state from liability arising from use of the mark or sale of participants' products.

Authorizes the department to promulgate rules and regulations for program implementation, including participant registration requirements, renewal procedures, and enforcement measures to ensure compliance; takes effect 120 days after enactment.