NY S06202

Expands New York's direct marketing programs to include beverage products alongside farm and food products in institutional purchasing initiatives with state offices and education department.

Authorizes motion picture theaters to obtain special licenses to sell wine and beer for on-premises consumption, provided the facility meets specific criteria including operating at least five days per week or six contiguous weeks seasonally and deriving 65% of annual revenues from movie admission and food/beverage sales.

Requires motion picture theaters selling alcoholic beverages to limit purchases to one beverage per transaction, verify customer age with written identification, and restrict sales to between one hour before the first movie and one hour after the last movie (or county closing time, whichever is earlier).

Mandates that municipalities provide written notice of no objection to motion picture theater applications for alcohol licenses and prevents the state authority from waiving this municipal approval requirement.

Sunsets the motion picture theater licensing provision five years after enactment, though licenses issued before expiration may continue to be renewed.