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NY A10677
Bill
Status
8/12/2022
Primary Sponsor
Linda Rosenthal
Click for details
AI Summary
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Prohibits digital advertisers from using geofencing technology to deliver targeted advertisements to users' mobile devices within health care facilities.
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Defines geofencing as technology using GPS coordinates, cell tower connectivity, Wi-Fi data, or other location detection methods to establish virtual boundaries and track individual users.
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Bans the establishment of virtual geofences around any health care facility, including governmental or private agencies, hospitals, physician offices, nursing care facilities, and similar entities providing medical care.
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Applies to all persons, corporations, partnerships, or associations that deliver digital advertisements by electronic means.
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Takes effect 30 days after becoming law.
Legislative Description
Prohibits digital advertisers from establishing a virtual "geofence" around a health care facility that enables the advertiser to send targeted advertisements to any cellphones or mobile devices that enter such health care facility; prohibits the delivery of digital advertisements to persons in a health care facility using geofencing technology.
Last Action
referred to consumer affairs and protection
8/12/2022