NY S04136

Expands direct marketing programs under agriculture and markets law to include beverage products alongside farm and food products in coordination with state agencies and retail stores.

Authorizes motion picture theatres to obtain special licenses to sell wine and beer for on-premises consumption, subject to specific operational requirements.

Establishes that qualifying motion picture theatres must operate at least five days per week (or seasonal basis of six weeks), have permanently affixed auditorium seating, and derive at least 65% of annual gross revenues from movie admissions and food/beverage sales.

Requires motion picture theatre alcohol sales to be limited to one beverage per transaction, with age verification required, and sales may only occur from one hour before the first film until after the last film ends (or per county alcohol sales hours, whichever is more restrictive).

Sets the special license authorization to expire five years after the act takes effect, though existing licenses issued before expiration may continue and be renewed.