NY A10036

Creates an "I Love NY Historic Small Business" niche brand to highlight small businesses listed on the state registry of historic businesses under parks, recreation and historic preservation law.

Directs the Department of Economic Development to include guidelines for this niche brand within its existing "I Love NY" brand framework and expand it for targeted promotional initiatives.

Requires annual reporting to the governor, legislature, and tourism advisory council on marketing plans, licensing activities, and effectiveness of both the "I Love NY" and "I Love NY Historic Small Business" brands.

Allows the new niche brand to be leased at no cost to public benefit corporations, not-for-profits, heritage trail tourism agencies, convention and visitors bureaus, and local governments.

Enables eligible entities to use the niche brand in integrated thematic tourism promotion campaigns eligible for state matching grants up to $50,000 annually.