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NY S07572
Bill
Status
Introduced
6/7/2023
Primary Sponsor
Jeremy Cooney
Click for details
AI Summary
- Amends cannabis law to require broadcast, cable, radio, print, and digital advertisements only be placed where 75 percent of the audience is reasonably expected to be 21 years of age or older
- Mandates use of commercially available reliable audience composition data at local, regional, or national levels to determine audience age, or media entity audience estimates if data is unavailable
- Places burden of proof on the party that paid for or facilitated the advertisement to demonstrate compliance with age requirement
- Limits audio-only advertisement warnings to no more than 15 percent of total advertisement time
- Maintains existing requirement that all advertisements and marketing identify the responsible party or business
Legislative Description
Relates to adult-use cannabis advertising and marketing; requires advertisements only be placed where seventy-five percent of the audience is reasonably expected to be twenty-one years of age or older, as determined by commercially available reliable, up-to-date audience composition data; provides that all requirements for warnings to be included in audio only advertisements shall not exceed more than fifteen percent of an advertisement's total time.
Last Action
COMMITTED TO RULES
6/7/2024
Committee Referrals
Rules6/7/2024
Investigations and Government Operations1/3/2024
Rules6/7/2023
Full Bill Text
No bill text available