NY S07640

Prohibits gun industry members from advertising, marketing, promoting, designing, or selling qualified products in ways that reasonably appear to encourage underage individuals to unlawfully purchase, possess, or use firearms.

Establishes specific criteria courts must consider when determining if marketing appears to target minors, including use of caricatures or cartoon characters appearing to depict underage individuals, branded merchandise designed for children, products sized or designed for minors, and placement in youth-oriented publications.

Prohibits offering brand name merchandise for underage individuals such as clothing, toys, games, or stuffed animals that promote gun industry members or qualified products.

Exempts lawful recreational activity communications and promotional materials, including practice shooting at target ranges, hunting, fishing, or trapping conducted under environmental conservation law.

Defines "underage individual" as any person below the lawful age to purchase, possess, or use a qualified product in New York State; takes effect immediately upon enactment.