NY S07694

Prohibits social media platforms offering addictive feeds from providing them to users under 18 in New York unless the platform verifies the user is not a minor or obtains parental consent.

Defines "addictive feed" as algorithmically personalized content based on user data and behavior, with exceptions for chronological feeds, user-requested content, direct messages, and search results.

Requires platforms to use commercially reasonable and technically feasible age verification methods, with Attorney General regulations to provide guidance on acceptable methods that include at least one option not requiring government identification.

Bans platforms from sending notifications about addictive feeds to minors between 12 AM and 6 AM Eastern time without verifiable parental consent.

Establishes civil enforcement mechanisms allowing the Attorney General to seek injunctions, restitution, disgorgement of profits, and civil penalties up to $5,000 per violation, with enforcement beginning 180 days after regulations are issued.