NY S08735

Defines "minor featured in influencer-generated content" as anyone under 18 whose likeness appears in at least 30% of an influencer's compensated videos within a 30-day period and generates views meeting platform compensation thresholds or earns at least 10 cents per view.

Requires influencers to establish trust accounts for minors meeting these criteria, with gross earnings set aside at a percentage equal to or greater than half the minor's content percentage, held until the minor reaches age 18.

Mandates influencers maintain and provide minors with records including the minor's name and age, number of compensated content pieces, total compensation generated, and amounts deposited into trust accounts.

Allows minors to file civil actions to enforce record-keeping requirements and trust account provisions, with courts able to award actual damages, punitive damages, and attorney's fees for violations.

Permits minors under 14, 14-15, and 16-17 years of age to work as influencers in compliance with the law, creating exceptions to existing child labor restrictions.