NY A00774

Requires influencers to establish trust accounts for minors under 18 who appear in at least 30% of compensated video content over a 30-day period, with funds held until the minor reaches age 18 or is emancipated

Mandates influencers deposit a portion of gross earnings into the trust account equal to at least half the percentage of content time featuring the minor (e.g., if a minor appears in 50% of a video, at least 25% of earnings must be deposited)

Requires influencers to maintain and provide ongoing records to minors including proof of age, number of compensated content pieces, minutes featured, total compensation generated, and trust account deposits

Grants minors age 13 or older (or adults for content created when they were minors) the right to request deletion and removal of content containing their likeness from online platforms

Allows minors to bring civil actions against influencers who fail to maintain records or violate trust account requirements, with courts authorized to award actual damages, punitive damages, and attorney's fees