NY A03510

Creates the Office of Ethnic and Community Media within the executive branch, headed by a governor-appointed executive director

Defines "ethnic and community media outlet" as media serving specific communities based on language, race, ethnicity, religion, sexual orientation, disability, immigrant status, or targeting discrete neighborhoods or geographic regions

Requires each state agency to direct at least 50% of its total advertising spending to ethnic and community media outlets, with a waiver process available for agencies that provide justification

Mandates the executive director prepare annual reports beginning in 2026 detailing each state agency's total advertising spending and amounts paid to ethnic and community media outlets

Requires the office to maintain a list of ethnic and community media outlets for state agencies and conduct at least one annual training for state employees responsible for purchasing advertising