NY A03929

Requires social media influencers paid by political campaigns to disclose their paid status when posting on behalf of a candidate, election, ballot measure, or political issue

Mandates that paid social media posts include a "Paid for by:" disclosure followed by the name of the political committee funding the content

Removes the small-size exemption for social media posts, meaning they cannot avoid disclosure requirements by linking to another webpage with the "paid for by" statement

Requires campaigns to file copies of paid social media posts along with their post-election financial statements, which must be preserved for one year

Directs the State Board of Elections to promulgate regulations on filing methods within 90 days of the law taking effect