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NY A04002
Bill
Status
1/30/2025
Primary Sponsor
Linda Rosenthal
Click for details
AI Summary
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Prohibits targeting digital housing advertisements (rentals, sales, related services) based on age, race, gender, zip code, or location with less than a 15-mile radius
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Bans using ad targeting categories referencing health, race/ethnicity, political affiliation, religion, or sexual orientation, as well as "lookalike audience" tools based on seed audiences
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Requires the Division of Human Rights to conduct biennial reviews of digital advertising targeting techniques and issue regulations to prevent discriminatory practices
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Grants the Division authority to compel digital advertising platforms to provide access to underlying algorithms and source code in response to credible complaints or as part of required reviews
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Authorizes the Division to order platforms to modify algorithms that produce discriminatory results, with platforms having 60 days to appeal such orders to state Supreme Court
Legislative Description
Prohibits discriminatory advertisement practices in relation to the sale or renting of housing; allows for the division of human rights to investigate such occurrences.
Last Action
print number 4002a
1/9/2026