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NY A09594

Bill

Status

Introduced

1/21/2026

Primary Sponsor

Brian Cunningham

Click for details

Origin

Assembly

2025-2026 General Assembly

AI Summary

  • Creates a pilot program through the Division of Small Business to match small businesses with social media content creators for marketing support
  • Defines eligible small businesses as retail establishments with annual gross revenues under $5 million and 25 or fewer employees
  • Requires the division to develop separate applications for small businesses and content creators, collecting business details, contact information, and social media platform links
  • Program must launch within 180 days of the law taking effect, run for one year, with a report due to the governor and legislature analyzing costs, participation, and revenue impact on participating businesses
  • Includes liability disclaimer stating the state does not guarantee results or warrant the accuracy of content creator-generated materials

Legislative Description

Establishes a small business content creator matching pilot program; provides that the division of small business shall establish a pilot program to match small businesses that are looking for support with marketing and advertisement with content creators who can use their social media platforms to bring attention to the small businesses they are matched with.

Last Action

referred to small business

1/21/2026

Committee Referrals

Small Business1/21/2026

Full Bill Text

No bill text available