NY S00363

Requires businesses to clearly disclose the total price of goods and services in all advertisements and offers, including all mandatory fees that consumers must pay to complete a purchase

Defines mandatory fees as charges that are required, not reasonably avoidable, expected to be included in the advertised price, or automatically added and require consumer action to remove

Exempts government taxes/fees, delivery charges (if disclosed before payment), pre-authorization holds that are immediately refunded, and optional add-ons from the mandatory fee disclosure requirements

Authorizes the Attorney General or affected consumers to bring enforcement actions, with penalties of up to $500 per unintentional violation and up to $1,000 per intentional violation, plus attorneys' fees

Provides exemptions for entities already complying with federal regulations, including broadband providers (FCC labeling rules), cable services, financial institutions, short-term lodging (FTC rules), and air carriers