NY S00397

Expands New York's false advertising law to include factors for determining deceptive food advertising, including whether ads target consumers unable to protect their interests due to age, illiteracy, or language barriers

Establishes specific criteria for identifying advertisements directed at children, including use of animated characters, bright colors, child celebrities, trending language, proximity to schools, and social media placement

Requires courts to apply these child-focused advertising factors when evaluating violations of agriculture and markets law related to food product misrepresentation

Amends the state childhood obesity prevention program to remove language prohibiting targeting of specific food groups or industries, and adds requirements for education on locally grown foods including dairy, fruits, and vegetables

Takes effect 30 days after becoming law and includes a severability clause allowing remaining provisions to stand if any part is invalidated