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NY S01228
Bill
Status
1/8/2025
Primary Sponsor
Michael Gianaris
Click for details
AI Summary
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Requires businesses to conspicuously disclose in advertisements when a "synthetic performer" is used, if they have actual knowledge of its use
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Defines "synthetic performer" as a digitally created asset made using generative AI or software algorithms intended to create the impression of a human performer who is not recognizable as any identifiable natural person
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Imposes civil penalties of $1,000 for a first violation and $5,000 for subsequent violations
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Exempts advertisements for expressive works (motion pictures, TV programs, streaming content, video games, documentaries) when the synthetic media use is consistent with the underlying work
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Preserves existing rights under civil rights law and federal Section 230 protections for interactive computer services
Legislative Description
Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Last Action
REFERRED TO CONSUMER PROTECTION
1/7/2026