Loading chat...
NY S04420
Bill
Status
2/4/2025
Primary Sponsor
Rachel May
Click for details
AI Summary
-
Prohibits gun industry members from advertising, marketing, promoting, designing, or selling firearms in a manner that reasonably appears to encourage underage individuals to unlawfully purchase, possess, or use such products in New York
-
Establishes criteria for courts to evaluate violations, including use of cartoon characters or caricatures appearing to be minors, brand merchandise for children (clothing, toys, games, stuffed animals), and products designed in sizes, colors, or designs to appeal to underage individuals
-
Prohibits marketing campaigns intentionally designed to appeal to minors, use of images depicting underage individuals using firearms, and advertisements placed in publications predominantly targeting underage audiences
-
Exempts communications regarding lawful recreational activities such as target shooting at established ranges and hunting, fishing, or trapping conducted in accordance with environmental conservation law
-
Defines "underage individual" as any person below the lawful age to purchase, possess, or use a firearm in New York State
Legislative Description
Prohibits gun industry members from directing advertising, marketing, promoting, designing, or selling certain firearm-related products in a manner that would encourage unlawful purchase, possession, or use by underage individuals in the state; provides criteria for determining whether a gun industry member reasonably appears to support, recommend, or encourage underage individuals to unlawfully purchase a qualified product.
Last Action
REFERRED TO CODES
1/7/2026