NY S08605

Requires social media platforms to verify advertiser identity before publishing any ad, including collecting legal name, physical address, government ID for individuals, and business registration or tax ID for entities

Mandates platforms maintain vetting processes to screen ad content for fraudulent claims, review linked landing pages and websites, and use automated or manual systems to detect fraud patterns before publication

Obligates platforms to provide mechanisms for users and the attorney general to report suspected fraudulent ads, and to promptly remove advertisements reasonably suspected of fraud

Requires platforms to retain all advertiser verification information, ad review logs, consumer complaints, and enforcement actions for at least five years, and file quarterly compliance reports with the attorney general

Establishes civil penalties of up to $5,000 per fraudulent ad ($10,000 for willful or reckless violations) and creates a private right of action for injured consumers to recover actual damages, statutory damages, and attorney's fees