NY S08623

Prohibits businesses from using "personalized algorithmic pricing" that sets prices based on a consumer's personal data, and bans collecting or using personal data for "surveillance pricing"

Requires entities using automated pricing systems (algorithms that adjust prices based on non-personal factors) to clearly disclose their use and the categories of inputs that influence pricing

Exempts insurance companies, financial institutions, loyalty programs with uniform benefits, publicly disclosed promotions, inventory-based sales, military/senior/teacher discounts, and pricing required by law

Increases civil penalties from $1,000 to $10,000 for first violations and $25,000 for subsequent violations, plus allows courts to order disgorgement of profits and consumer restitution

Creates a private right of action allowing injured consumers to sue for $500-$5,000 in statutory damages per violation, actual damages, injunctive relief, and attorneys' fees