Substitute House Bill 272 Summary

• Online marketplaces must require high-volume third-party sellers (200+ sales in 12 months or $5,000+ annual gross revenue) to provide bank account information, contact details, business tax identification numbers, and current email and phone numbers within 10 days of qualifying.

• Online marketplaces must verify seller information within 10 days of collection and disclose seller identity (full name, physical address, and contact information) to consumers in order confirmation messages and transaction history for sellers with $20,000+ annual gross revenue.

• Sellers can request partial disclosure of address information if they certify they lack a business address or business phone number, but marketplaces must suspend sales activity if sellers make false certifications or fail to respond to consumer inquiries within a reasonable timeframe.

• Online marketplaces must display a reporting mechanism on product listings allowing consumers to electronically or telephonically report suspicious marketplace activity.

• Violations constitute unfair or deceptive practices enforceable by the Ohio Attorney General, with no private right of action, and regulations are limited to statewide application with no additional municipal requirements permitted.